Datazoom with TV-Insight

Datazoom is proud to announce its partnership with TV-Insight, Austria's official TV currency and the world's first to enable real-time measurement of linear TV usage https://streamification.tv/austria-revolutionizes-its-tv-measurement-and-currency-with-synthetic-panel-using-hbbtv-rpd/

This collaboration expands TV-Insight’s capabilities by incorporating digital data, including live streaming and video-on-demand (VOD) usage from Austrian TV stations.
For the first time, TV stations will be able to combine linear and digital audience data in real time, allowing them to build 1:N ad breaks just one minute before airing. This unprecedented level of insight will significantly improve forecasting and optimize inventory management. https://streamification.tv/austrian-broadcasters-can-re-plan-linear-ad-breaks-in-real-time-based-on-actual-rather-than-forecast-audiences/