Datazoom Releases Google Ad Manager Data Enrichment Solution
New Data Enrichment Services Enables Ad-Supported Content Owners To Understand How Individual Users And Service Conditions Contribute To Revenue
(New York, Dec 16, 2020) — Datazoom, the Real-time Video Data Platform, announced today the release of a new data enrichment solution, which enriches data collected from their platform’s Player Collectors with revenue data from Google Ad Manager.
Even for streaming-first companies, challenges exist to extract the insights needed to take a data-driven approach to grow revenue and profitability. Although the pandemic has accelerated the need for streaming, and ad-supported streaming has experienced 300% growth, it’s estimated that traditional pay-TV companies only bring in one-sixth the revenue that linear TV households generate. Closing this gap will require better understanding of the driving forces behind the success or failure of monetization.
Bringing together data from multiple sources is a key objective for Datazoom’s video data platform; enabling data correlation and enrichment between sources unlocks insights that were previously inaccessible, difficult to uncover, or unusable with the delay caused by post-processing data at rest.
For today’s ad-supported content providers, the data which contains the value of an ad is still disjointed from the detailed user behavioral data collected at the player. This prevents content providers from uncovering the factors that most significantly impact monetization and attributing specific dollar values to individual ad units served to users. Some of the metrics that are unmeasurable today include:
Potential earnings for a specific user
Actual earnings for a specific user
Verifying the number of ads served, viewability, etc. as measured by the ad server
Measure the opportunity cost of QoE issues
Ultimately, this prevents content providers the ability to understand where the greatest opportunities exist for optimization and thus prioritize resources, updates, and fixes. Datazoom’s data enrichment solution for Google Ad Manager data enables publishers to finally answer these questions.
“Gaining access to this type of insight is a game changer. It allows us to finally better understand our earnings, create more accurate earning projections, and prioritize product, technology, and development efforts that can have the greatest impact on revenue generation,” said Alexander Savage, Head of Digital Analytics at ABS-CBN. “This new solution that we worked with Datazoom to define provides invaluable insights, and amplifies the value of the standardized event stream that we get using Datazoom’s core platform.”
The release of this solution represents Datazoom’s first data enrichment offering, a new capability for customers as they head into 2021.
“In order for AVOD services to stabilize, unlocking these types of insights will be invaluable to growing revenue and pushing for profitability in this space,” said Datazoom’s Chief Executive Officer, Diane Strutner. “As our platform evolves, Datazoom is focused on driving greater value for our customers, such as ABS-CBN.”
Beyond advertising events, Datazoom’s Collectors offer the ability to capture Quality of Experience (QoE), content, engagement and other data points from video players, as well as from CDNs. They also offer extensive Data Dictionaries for Player and CDN data with over 200 standardized data points. Standardized data can be streamed to an ecosystem of Connectors for solutions such as Amplitude, Azure Blob Storage, Datadog, Google Analytics, Google BigQuery, Amazon S3, Amazon Kinesis, and Splunk.
“Data enrichment is an important capability and takes us a step closer towards our goal of creating real-time, holistic, and integrated data sets for our customers and partners,” said Datazoom’s Director of Product, Bob Carlson. “We look forward to expanding our solutions in this area next year.”
PR Contact
Diane Strutner
diane@datazoom.io
Datazoom Expands Technical Leadership Team with Former Netflix Streaming Video & Big Data Experts
Senior Engineering Leaders Join the Real-time Video Data Platform Company
NEW YORK, NY / ACCESSWIRE / November 16, 2020 / Datazoom, the Real-time Video Data Platform, today announced Josh Evans as its Chief Technology Officer and Sid Anand as its Chief Architect. As part of the leadership team (joining earlier this year), they are responsible for helping streaming video content providers and their supporting vendor-partners achieve exceptional Quality of Experience (QoE) while driving profitability by leveraging real-time, standardized telemetry.
“Datazoom’s true value is unlocked through the deep integration of the real-time telemetry we provide. Our mission is to help streaming video companies of all sizes to radically improve end-user QoE and build new competitive features while powering profitability,” said Diane Strutner, Datazoom CEO and founder.
By leveraging well-structured, real-time, standardized data (and the insight that it enables), streaming video companies can build valuable features, exceptional end-user experiences, and operational efficiencies typically enjoyed only by FAANG-caliber companies. These capabilities can drive explosive revenue growth and dramatically lower operational costs thereby enabling the kind of sustainable profitability that the video industry so desperately needs.
“Josh and Sid spent years engineering and managing scalable, real-time and integrated data architectures at some of the largest data companies in the world, including Netflix, LinkedIn, and PayPal. Now, they’re building foundational technology to shape the next generation of streaming media,” said Strutner.
With 30 years in tech, 17 of which were spent at Netflix, Josh developed an extensive streaming video background, enabling (in collaboration with others) the birth of the streaming era. During his time at Netflix, Josh played a variety of critical leadership roles spanning ecommerce, marketing, infrastructure, streaming playback services, technical operations, chaos engineering, real-time analytics, and developer experience. In his last role, he focused on delivering high impact technical solutions to continuously improve the rate of innovation and service reliability while simultaneously driving the efficient utilization of cloud resources at scale.
Before joining, Josh served as an advisor and investor to Datazoom. In Josh’s new role as Chief Technology Officer, he oversees all strategic technology decisions and serves as the North Star to guide new developments and capabilities, drawing on his vast experience at Netflix.
“After almost two decades at Netflix, observing first hand the power of a deeply integrated, data-driven, scalable, efficient streaming video service, I’m thrilled by the opportunity to apply that experience at a new, revolutionary startup like Datazoom,” said Evans. “It’s an amazing opportunity to share what I’ve learned and help the broader streaming industry achieve the same Quality of Experience that Netflix enjoys. It all starts with real-time, standardized, multi-sourced, integrated streaming video telemetry.”
Prior to joining the Datazoom team, Sid served as PayPal’s Chief Data Engineer, where he designed and built their low-latency, lossless transactional banking system. Sid has also held leadership positions at several Fortune 5000 companies, serving as Etsy’s first VP of Engineering and as a Technical Lead of Search Infrastructure at LinkedIn. Additionally, Sid served as the Data Architect at Netflix responsible for Netflix’s move to the public cloud. Sid, along with 3 others, built the world’s first cloud-based video streaming platform at Netflix. In his new role at Datazoom, Sid will utilize his expertise in end-to-end data-at-scale to help build out their Video Data Platform.
“I love the opportunity to apply my expertise to the larger video streaming industry. There’s much potential in this industry that has gone untapped, primarily because this knowledge is in the hands of the few. I look forward to helping our customers and partners leverage their data to reach their long-term business goals,” said Anand.
Through an ecosystem of real-time data collection software and routing services, the Datazoom Video Data Platform offers flexibility and transparency in data collection so that operations, engineering, product, and business decisions can be made with confidence.
Learn how Datazoom can capture, classify, and connect data from across your video technology stack: https://www.datazoom.io/
PR Contact
Diane Strutner
diane@datazoom.io
Announcing CDN Collectors: Invite your CDN data to the observability party
We’re excited to announce the release of our CDN Collectors which enable content owners to collect, standardize, and route their CDN log data for both real-time analysis and enabling this data as an input for root-cause-analysis algorithms. This service is the first of it’s kind for CDN data, and expands our efforts to provide the video industry with real-time, standardized data.
Datazoom CDN Collector & Data Dictionary Showcase
Datazoom is a Video Data Platform. We help streaming video companies build real-time observability (metrics, dashboards, and tools) by leveraging our low latency data capture, standardization, correlation, and routing services. We started Datazoom by focusing on streaming video players and we now have broad support for many such platforms. Today, we are thrilled to announce the release of our CDN log collector with CDN log standardization and analytics routing services. In this video we’ll give you a taste of how easy it can be to build custom metrics and dashboards. We will demonstrate in 3 minutes how to use our platform to develop deep insights into quality of experience and quality of service by correlating standardized CDN data with standardized player data.
CDNs play a critical role in video streaming, and are responsible for improving the Quality of Experience for end-users, and offer cost-savings for content providers. Video CDNs sit in the middle of the end-to-end video streaming process and are responsible for serving up a video file before it’s passed to one hops across Transit or Internet Service Providers before ultimately reaching the end-user.
Because the delivery path to the end-user can change, and congestion and availability of each service along the networking pathway can change on a moment’s notice, diagnosing video delivery issues can be a challenge. More importantly, answering the question of “What’s causing my videos to fail or have a degraded user-experience?” can be a diagnostics process that takes days or weeks due to data being stuck in silos, and lacking standardization, and inability to trace a request.
Our solution is to offer a standardized output of video player data, and now CDN data, tethered to a shared SessionID to enable multi-player, multi-CDN analytics in real.time. More importantly, this offers the capability to tie a change in a key QoE metric or value experience by an end-user to a change of state on the CDN, providing an effective way for both content providers and CDNs to understand the CDN’s role in issue causation.
Datazoom’s initial release includes two CDN collectors specifically Lumen (formerly CenturyLink) to the Datazoom’s Collector ecosystem, with other CDNs Collectors planned for release by the end of the year.
PR Contact
Diane Strutner
diane@datazoom.io