OTT Platform Operator
ABS-CBN Corporation is a Filipino media and entertainment group based in Quezon City, Metro Manila, Philippines.
It is the Philippines’ largest entertainment and media conglomerate, producing, and streaming online news, and entertainment video content.
Challenge
ABS-CBN, a major media platform, struggled to gain a holistic view of their streaming video operation. Data silos from various systems and manual post-processing made it difficult to understand user behavior and attribute financial impact to investments. They needed a solution to:
Reduce time to connect video analytics and financial data.
Automatically combine data from multiple sources with ad events.
Better estimate the financial impact of streaming platform optimizations.
Solution
Datazoom's data collection and enrichment capabilities provided the answer. ABS-CBN leveraged Datazoom to:
Collect streaming video data from viewers.
Integrate data from third-party sources like Google Ad Manager.
Centralize and standardize data into a single source of truth.
Streamline data flow into their existing data lake via the Datazoom Connector.
This eliminated the need for manual updates and provided real-time visibility for leadership to make data-driven decisions.
Results
With Datazoom, ABS-CBN achieved significant improvements:
Identified a projected 30% ad revenue loss from ad errors. This data justified budget allocation for additional development resources to address platform and ad workflow issues.
Reduced time to identify and troubleshoot ad campaign issues by 80%. This minimized negative impacts on both ABS-CBN and advertisers.
Achieved a 3% ad revenue uplift through A/B testing of content recommendations. Data insights enabled strategic decisions on content investment.
Gained user-level viewing behavior for personalized experiences and churn reduction strategies.
Reduced overall data collection cost by eliminating the need for a bespoke solution.
Increased the granularity of available metrics for deeper analysis.
ABS-CBN chose Datazoom for several key reasons. Datazoom offered transparency, allowing them to gain valuable insights and improve their product. The solution also enabled faster decision-making with real-time data, and was easy to implement with minimal engineering resources. Additionally, Datazoom seamlessly integrated with ABS-CBN's existing systems and provided scalability and automation for efficient data handling. Finally, exceptional customer support ensured a smooth integration process. Ultimately, by leveraging these benefits and Datazoom's data enrichment capabilities, ABS-CBN achieved a comprehensive understanding of their streaming video operation, optimized platform performance, and maximized revenue opportunities.
