The Real-Time Data Layer
From Collection to Activation
Datazoom eliminates data silos and SDK bloat, providing a single source of truth that empowers every team to understand the complete user journey and act on insights instantly.
Trusted by World Leading Companies
Why Your Data Isn't Working for You
In today's fragmented digital landscape, the promise of "data-driven" is broken. Critical insights are trapped in silos, arrive too late, have fragmented identifiers, and require constant engineering effort to access, leaving you with an incomplete picture of your user's experience.
Fragmented User Journeys
You can't connect the dots between an ad impression, a marketing campaign, video playback quality, and in-app behavior. You're missing critical opportunities to optimize the customer experience.
Data Latency & Distrust
Your app is weighed down by countless third-party SDKs, creating performance issues and security risks. Every request for a new data point or tool integration requires development cycles, slowing you down.
Engineering Bottlenecks & SDK Bloat
By the time information is processed through batch ETL pipelines, it's too late to react to real-time events. Worse, each team uses its own analytics, leading to conflicting metrics and a lack of trust.
The Datazoom Unified Data Layer
We provide a single, lightweight SDK to create a standardized, real-time data stream from all your digital properties. This isn't another analytics tool you have to manage—it's the foundational data layer that makes all your existing tools better.
Instrument Once, Collect Everything
Our flexible SDKs and APIs capture granular data from any source—applications, media players, ad frameworks, and CDNs—with over 200 pre-collected events and metadata and unlimited custom scripting.
Process and Govern in Real Time
Federate to Your Favorite Tools & Avoid Vendor Lock-In
Stream clean, trusted data to any destination in your existing stack. Swap vendors in and out, approve syndications to partners, cherry pick what is delivered to each destination—have ultimate flexibility.
Hundreds of standardized data points are automatically made collectable across apps, media players, CDNs, ad frameworks and streaming protocols. For a full review, click here.
Data Dictionary
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Extensive device, location, network metadata for interaction events grouped by app, content and ad session IDs.
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Page and asset information. Content interaction events (milestones, thresholds, heartbeats).
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Ad break and ad milestone, skips, errors and click events with extended ad metadata for Google IMA, Google IMA DAI, Freewheel, MediaTailor and YoSpace support.
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All video playback stages from start to finish, including buffering, errors, and quality changes with device, player, asset and network information
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You can instrument any event or metadata to be included in the event stream (e.g. internal or third party user or content IDs / categories, user journey events, extended metadata).
Unified data source for different teams to choose what data they need, how much, in what format and where to send it — whenever they want.
A Unified Source of Truth
CHECK OUT OUR LATEST RELEASES
React Native Collector
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Remotely Instrument Custom Events & Metadata
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Single Sign On (SSO)
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Fully Tractable Custom Data
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Partner Syndication
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React Native Collector • Remotely Instrument Custom Events & Metadata • Single Sign On (SSO) • Fully Tractable Custom Data • Partner Syndication •
Trusted Collaborators
AWS + Datazoom
Coralogix + Datazoom
InfoTrust Digital Media Services + Datazoom
TV-Insight + Datazoom
Hydrolix for AWS + Datazoom
TrackIt + Datazoom
TrafficPeak by Akamai + Datazoom
Highly available, performant, scalable
The Datazoom Platform is fully built on AWS by industry veterans to provide financial-grade data services at virtually any scale.
COMMUNITY RESOURCES
Contact Us
We look forward to answering questions and providing demos.
Publishers (video, audio and text)
Ecommerce
Apps and games
Partners (ad, content, data solutions)
Press